Marketing strategies drive business plans to promote products, attract customers, and gain market advantage
Strategies involve identifying target audiences, understanding their needs, and creating effective solutions for goals.
Consumer behavior studies how individuals decide on purchases, what motivates them, and factors influencing choices.
Motivation focuses on consumer needs driving their purchase decisions. Perception is how they interpret messages.
Attitudes and beliefs reflect pre-existing opinions on brands. Problem recognition is identifying needs or desires.
Information search involves exploring options and gathering details to make informed decisions about purchases.
Marketing strategies drive business plans to promote products, attract customers, and gain market advantage.